Design • Branding • Systems • Digital Experiences • Campaigns • Packaging

I love the smell of fresh ink on paper like any other graphic designer worth her weight, but there’s so much more to storytelling than print on paper. I’m energized by gathering insights, conceptualizing, testing, and designing the kit of parts the customer sees throughout their brand experience (whether that’s in-store, online, or on the package they're holding). How color, type, graphic elements, textures, and photography systematically come together to tell a compelling story is my jam.